After having created and edited the trailer, we wanted to see what our target audience actually thought of it. We randomly selected people within the local area and played them the Teaser. I came up with a series of straightforward and direct questions to gauge an immediate response to the trailer while it was fresh in their minds.
From analysing all the feedback videos, we found that 4 out of the 5 people we asked would go and watch our film... proving the trailer worked as well as we'd wanted.
Some of the main comments were:
* Professional Trailer
* Dark / Moody Atmosphere
* Gripping Theme (Disturbed Gamer)
* Kept users interested and wanting to see more
Every person was able to identify the genre of the film and its theme so a successful trailer overall and clearly hitting the right audience. The feedback regarding the style was very positive as people described the tralier as portraying conventional slasher horror to good effect. The professional edited look of the trailer was down to a well planned storyboard, shot list, sound effects and adobe premier cutting/editing software. The main selling point of the Trailer was to give off the feel of a 'disturbed gamer' who is simply taking things to the next level and judging by the feedback it seems most people understood this theme mainly due to the intro and overlay text style.
We received quite positive feedback and any negative feedback we received, we took into account and would certainly consider some suggestions and options if developing this again.
I think to improve the trailer further, that perhaps we needed a greater number of feedbacks so we could get a broader reaction and truly assess how effective the trailer really is, as so many were very positive.
-> Facebook Group <-
-> YouTube Feedback Post <-
