This is the first image that the audience will see while watching the trailer and so had to be simple, as not to over power the whole teaser, but also eye catching so that audiences will never forget it.I researched into existing film production logos and developed ours so that it would be original and easily recognisable. A commonality between logos was that they were simple yet bright, nothing was to wordy and all had relevance for the products they were promoting.
This COLUMBIA logo connotes an all American company as the image of a lady is draped in an American flag. She is also carrying a torch and is placed, again within the clouds, which suggests power and authority.
The HAMMER logo is a company, based in the United Kingdom which specialises in Horror films. HAMMER productions were a low budget company, like ours, which promoted British actors. The logo is very simple with red uppercase bold font with a black background. The use of red in the font represents blood which links the logo to horror films. I took some inspiration from this logo as it is horror based. Before having done research into film logo's, I thought about using the colour red for the font.
The integration of the cog in the word 'Works' is an obvious symbol of movement and progression, all positive attributes for a creative company. It also resembles a circular saw or instrument of torture hinting towards the Horror genre
